On the occasion of World ORS Day, Cipla Health Limited’s flagship brand Prolyte ORS has launched a nationwide awareness campaign “#AsliORS”, spotlighting the importance of W.H.O-recommended oral rehydration solutions. The campaign aims to raise awareness on the importance of picking the right ORS with W.H.O-approved formula, i.e. the ‘Asli ORS’ and on the importance of incorporating ORS into daily life.
The initiative spans a 360-degree roll-out to reach the audience and highlight that many beverages that are commonly perceived as hydrating often lack the essential electrolytes needed for effective hydration. The WHO-approved formulation can deliver the right balance of electrolytes for optimal hydration, providing the body to counter dehydration and related symptoms.